Reservoir Health helps organizations shape the policy, narrative, and market environments to enable health care innovation to reach patients.
We integrate policy, market enablement, and communications to shape how health care innovations are understood, valued, accessed, and adopted. We work with organizations developing new therapies, devices, diagnostics, digital health solutions, and models of care.

Reservoir Health: Preparing the Market, Not Just the Launch
Life sciences companies have always invested years preparing for launch. Commercial strategy, medical affairs, market research, pricing, and sales readiness have long been essential ingredients of a successful product introduction.
But over the past two decades, the definition of launch readiness has expanded.
Today, commercial success depends on far more than executing a strong launch plan. Increasingly, it depends on whether the broader health care environment is ready for innovation. Can eligible patients be identified? Do clinical pathways support adoption? Has the right evidence been generated, including patient-reported outcomes and patient experience evidence, to inform value, access, and adoption decisions? Do reimbursement policies create access, or barriers? Are providers, patients, employers, and advocacy organizations aligned around the unmet need the product addresses?
These questions, and the evidence needed to answer them, don't belong neatly to one function. They sit at the intersection of commercial strategy, market access, medical affairs, public policy, patient engagement, and communications.
That's why market enablement has become such an important discipline, and why it looks different at every organization. In some companies, it's led by commercial teams. In others, by public affairs, market access, or medical affairs. Regardless of where it sits, its purpose is the same: understanding the broader forces that will determine whether innovation can achieve its full impact.
At Reservoir Health, we've come to think of this as shaping the market environment.
That means connecting insights that too often live in silos. Understanding how policy influences access. How clinical, economic and patient evidence shapes value discussions. How patient-reported outcomes and lived experience inform adoption, access and stakeholder decision-making. How communications, advocacy, and stakeholder engagement reinforce one another. And how these dynamics continue to evolve throughout a product's lifecycle, not just in the months surrounding launch.
This integrated perspective is also one of the reasons our new name matters.
As Reservoir Health, we're reflecting what we've become: a firm that brings together policy, communications, advocacy, research, and market strategy to help organizations shape the conditions for success. Because preparing a product for launch is only part of the challenge. Increasingly, organizations also need to prepare the market.

Reservoir Communications Group Rebrands as Reservoir Health, Reflecting Breadth of Health Care Expertise & Capabilities
New identity reflects firm’s integrated capabilities across policy, market enablement, and communications with a dedicated focus on helping health innovation reach patients
WASHINGTON, D.C., September 2, 2026 — Reservoir Communications Group today announced that it is now Reservoir Health, a new brand that reflects the firm’s longstanding focus on health care and expanded capabilities to help innovators shape policy, communications and market environments in support of patient access.
“Health care has always been our North Star, and our new brand reinforces our deep subject matter expertise and experience working across the health system and the innovation lifecycle to deliver creative, data-driven solutions that support patients,” said Robert Schooling, Reservoir Health Founder and President. “Our growth and expansion in policy, market enablement, and communications over the last decade has allowed us to serve as our clients’ ‘go-to’ for their most complex challenges and issues.”
Since its founding in 2014, Reservoir Health has grown from a public affairs and communications firm into an integrated strategic advisory firm for health care innovators. Its team brings experience from across the health system—including government, politics, media, patient advocacy and care delivery—and serves innovative life sciences and health care companies, trade associations and nonprofit organizations.
In November 2024, Reservoir Health announced an investment partnership with Periscope Equity, a Chicago-based private equity firm that partners with founder-owned, technology-enabled business services companies. The partnership between Reservoir Health and Periscope has focused on accelerating the firm’s growth and scale while broadening the firm’s capabilities in support of existing and new clients.
Reservoir Health’s expanded model is further strengthened by its recently announced acquisition of Applied Patient Experience, LLC (AppliedPX), a leading patient engagement and patient-centered research consultancy. The combination introduces a fully integrated patient evidence capability to Reservoir’s existing work across policy, communications and market readiness and positions the firm to help clients translate patients’ lived experience into decision-grade evidence that informs clinical development, regulatory strategy, market access, and patient and provider adoption.
Reservoir Health’s work is underpinned by its research team which delivers strategic insights and a clear roadmap for engagement through advanced qualitative and quantitative platforms, including our proprietary PRISM model.
To learn more about the Reservoir Health team, click here. For Reservoir Health Insights, click here.
Reservoir Health is a leading health care consultancy that helps innovators anticipate and shape the environments—policy, communications, and market—that determine which innovations reach patients. Based in Washington, D.C., the firm brings decades of experience across the health system, government, media, and patient advocacy to deliver integrated, data-driven solutions to health care’s most complex challenges.

Introducing Reservoir Health
Today, I’m proud to share that Reservoir Communications Group is now Reservoir Health.
Our new name reflects the company we have become, the work we have long been doing, and our ambition for the future. Most importantly, it gives clients a clearer picture of the partner we are today.
When I founded Reservoir more than a decade ago, it was with a simple promise: to approach problems from multiple angles and go deep with our clients on their most pressing challenges and opportunities. That ethos continues.
Since then, the pace of scientific innovation has accelerated, but turning that progress into meaningful access and outcomes for patients has become more challenging. Health care decisions are shaped by a broad and interconnected group of policymakers, regulators, payers, providers, patients, advocates, and employers. Expectations for evidence, affordability, and meaningful patient engagement have grown. At the same time, public understanding and trust have become more consequential and harder to earn.
In this environment, policy and regulatory decisions shape access. Communications influence how evidence and intent are understood. Advocacy brings patient and stakeholder priorities into the process. Market-shaping strategy helps determine how innovation is positioned, valued, accessed, and adopted. These disciplines cannot operate in silos because the most consequential challenges facing innovators rarely fit neatly within a single function.
A belief in integration has shaped Reservoir from the beginning. We have built deep expertise across policy and advocacy, strategic communications, market enablement and commercialization, research and insights, patient engagement, and patient experience research and evidence, and our growth continues.
That is why we are becoming Reservoir Health. The name more clearly expresses our specialized focus on health care and the integrated way we approach our clients’ most important business, policy, access, and reputation challenges. Clients can continue to come to us for a focused need. They can also draw on a connected, multidisciplinary team when their challenges span functions and environments across the innovation lifecycle.
While our name is changing, the qualities that define Reservoir are not. We remain collaborative, intellectually curious, and committed to exceptional work. Our One Team approach continues to guide how we work across disciplines, build lasting client relationships, and bring the best of Reservoir to every challenge.
This change reflects how far we have come while giving us a stronger foundation for where we are headed.
Our clients need partners who can see the whole landscape: the policy environment, the narrative environment, and the market environment. They need strategies that connect those worlds and teams capable of turning complexity into practical action.
That is the future we are building at Reservoir Health, and I could not be more excited about what comes next.
You can learn more in our press release and explore our new website at reservoirhealth.com.